Selling Real Estate Today. Nothing But The Best Tips!

 Real Estate Investing  Comments Off on Selling Real Estate Today. Nothing But The Best Tips!
Feb 102019
 

Know when to sell to make the most profit, why you are selling to determine where to price your home, and if this is the best time or location to be selling in. Keep reading to educate yourself as to how to go about reaping the most profit for your property.

The effort required to keep surfaces painted, trim the bushes, and ensure the plumbing is in order can be endlessly annoying. However, as you let these tasks fall by the wayside, they begin to pile up on you. Before you know it, you’re left with a home that nobody wants to buy.

Potential Buyers

When you have decided to sell your home, try adding a few energy efficient items to help entice buyers. Installing LED and solar-powered lighting systems, along with Energy Star appliances will increase interest in your property, as prospective buyers will see the potential energy savings they could realize by living in the house.

If you’re selling your home, you can make it more appealing to potential buyers with the addition of some energy-efficient products. By adding items like energy efficiant lights and Energy Star rated appliances to your home, you are attracting potential buyers with the promise of energy savings.

Put your home on the market for a reasonable price. Check out recent comparable home sales in your area, and set a sales price that is somewhat in the middle. Placing an overinflated value on your house could force you to eventually lower it anyway.

Try adding a bonus to the sale advertisement to draw additional interest. Similar to offers that throw in a free major appliance with a new home, these offers can really do the trick. This will make potential buyers more interested in purchasing your home. Focus on what buyers want out there. If you can add something of value to the overall package, you should have no trouble selling. Doing this really boosts your rate of success.

Be realistic about the value you put on your property. Do some research on how much similar houses have sold for in your neighborhood, and set your price close to the average. If your home carries a steep price tag, you could ultimately be forced to reduce the price.

Let your home have an up-to-date feeling of freshness by cleaning the windows, both on the inside and the outside too. Crystal clear windows allow more sunlight to penetrate the house, and give the house a fresh touch. When there’s a sparkle in your windows, it makes the house look like it’s well maintained and attracts buyers that much more.

If possible, you should try to complete the sale of your house prior to moving out. It can be financially difficult to keep up payments on two houses at the same time. Give yourself a large window of time to show your house and find the right buyer.

Before you sell you home, if you have made the decision to paint the inside of your home, do not choose just the colors that you like. It’s always best to stick with a traditional neutral color, such as eggshell, white, cream or taupe. Buyers will appreciate the fresh look and appeal that the new paint provides the house.

All of the information that a buyer could think is useful when buying a home should be handy. Keep records of the companies and professionals who have worked on the house, complete with details of the jobs performed. Buyers are interested in the attention given to a home and having good records will demonstrate that.

For a very quick sell, price your home around 10 percent below the lowest-priced comparable home in your neighborhood. Potential buyers will become more enthusiastic about the house if they believe that they are getting an excellent bargain.

Being clear about your reasons for selling is as important as knowing whether your timing is right. The tips provided above included great advice on many factors that are part of the selling process. Follow this advice to make selling your home a much easier and less stressful event.

Sell Your Property Confidently With These Tips

 Real Estate Investing  Comments Off on Sell Your Property Confidently With These Tips
Jan 022019
 

Meanwhile, there are numerous sources available to help real estate sellers, some of it is useless and can easily be described as a waste of space. In the following article, you will find facts about real estate selling and also good advice on how to get ahead when selling real estate.

Some aesthetic updates in the kitchen can add more than their investing cost to the value of your home. For instance, you could replace an old ugly appliance with a new, modern focal piece. A nice island upgrade with a hanging utensil rack is also a good way to catch a buyer’s eye. Replacing the cabinets is costly, so give thought to refinishing or refacing instead.

Have your home’s heating and air conditioning systems checked for proper working order before you put the home on the market. Buyers may be turned off by homes that require an instant investment in the form of a furnace or other major amenity, so keeping these appliances in good working order will add appeal.

When you put your home up for sale, offer it at a reasonable price. Do some research to find similar homes for sale in your area. A reasonable asking price will usually be around the average asking price of these homes. If your home carries a steep price tag, you could ultimately be forced to reduce the price.

Have the relevant information that a potential buyer may ask about at hand when selling your home. For example, maintain a listing of the jobs that contractors have done on the property, along with the contact information for the contractors. Doing this will allow potential buyers to see how much effort was put into maintaining the property while you owned it.

In certain areas homes sales are higher during more favorable seasons. Using fall decorations can help create a welcoming environment to potential buyers. Clean up any fallen leaves to make your yard look very appealing.

A home that looks inviting is far more appealing to buyers than one that looks neglected. If your home feels inviting to potential buyers, they’re more likely to look at it when you’re showing it.

Have someone check your air conditioner and heater before listing your house. Usually, if buyers think they may end up having to sink a lot of money into air conditioning or heater repairs, they may think twice about making an offer on your home.

Make your home seem fresh and updated by washing your windows both inside and out. Clean windows will improve the lighting of your home, and make it look newer. Buyers will notice the sparkling windows, but don’t have to know it took you hours to scrub them.

Before you sell you home, if you have made the decision to paint the inside of your home, do not choose just the colors that you like. Instead, opt for traditional color schemes in neutrals like taupe, off-white, or eggshell. Putting a freshly painted coat of color on the walls is still a successful tactic to help your home sing to prospective owners.

Real Estate

In many areas of the country, the seasons drive the housing market. Fall decorations can make your home appear more welcoming to prospective buyers. Also, keep yard maintenance up to date, such as removing fallen leaves, so that the buyers are more likely to consider buying it.

When buying or selling your home, take care in choosing a qualified real estate agent. In order to ensure that your home buying or selling experience is a successful one, the agent you choose to work with should have vast knowledge of real estate. You want to find an agent that is highly trusted and comes with great credentials so your selling experience is as smooth as possible.

Once you’ve comprehended the knowledge presented here, the next piece of the puzzle is to get moving. Build up a solid plan of attack using what you learned here and never be afraid of any market conditions. Keep this article and refer to it frequently to ensure you are employing the advice that has been rendered.

Hiring An Inexperienced Real Estate Agent Could Be A Big Mistake

 Real Estate Investing  Comments Off on Hiring An Inexperienced Real Estate Agent Could Be A Big Mistake
Jan 012019
 

Regardless of why you want to sell a home, you need to understand real estate principles if you want to quickly and successfully sell it for a profit. This article will equip you with sound advice that will make selling your home as smooth of a transaction as possible.

Maintaining your home even when you are considering selling that home is an important part of preserving the value of it. Many people selling homes put off ongoing maintenance of paint, landscaping, and other repairs, such as fixing leaking faucets to avoiding spending any money on a home that they are planning to leave. Neglecting these tasks for too long will lead to a huge amount of work before a house can be sold.

Be reasonable when setting the listing price of your home. Look at compatible local sales and the values of homes in your area, then set a price which is at the higher end of the average. Don’t set too high of a price; you’ll only end up lowering it because nobody is willing to pay that price for your home.

Before putting your home on the market, fit it with some energy-efficient appliances to increase its appeal. If you install certain items, such as outdoor solar-powered lights, an energy monitor, and LED bulbs, then a larger number of people may be interested in your home due to the savings they can receive without having to purchase these items on their own.

Provide buyers with a packet of helpful information when they look at your home. Include any information that you think will help the buyer make the best decision about the home. One thing to include in this information listing is the names of any contractors that have repaired or upgraded your home. Giving the buyer access to this information will enable them to learn about the level of care that you put into the house while it was yours.

A home that looks inviting will be much more appealing to buyers. It can make a big difference in how many people visit your home.

Thoroughly cleaning both the outside and inside of your windows is a great way to make your house feel new and fresh. Extremely clean windows increase the amount of light that enters the home, making it feel like new. They might not know that you sat there and scrubbed the windows but buyers will notice how it makes the house look.

Buyers will appreciate any information you can give them when they are purchasing a home. Include a log of all home repairs you’ve had done. The log should list each contractor’s name and phone number as well as the job you hired him to do. Buyers are interested in the attention given to a home and having good records will demonstrate that.

Potential Buyers

Remove personal items from your home because when you do this, you are allowing potential buyers to see themselves living in your home. You can do this by just simply getting rid of family pictures and personal momentos. Potential buyers need room to imagine their family living in the home. Make sure you clean up all the clutter to make the house look more spacious.

“Stable” isn’t a word you can use to describe real estate markets. Heed some advice given here, to lessen the chance of unexpected surprises. Try to pay close attention to all of the little details when you sell and you won’t have a problem selling.

To encourage people to purchase your property, throw in a few extras. Many sellers are offering items such as appliances for no extra charge, to help boost interest in their property. Any buyer who sees this will be more interested in your listing than a similar one without the perks. Evaluate what’s hot with buyers, and then add what you can afford into your closing deal. Doing this will increase your success rate.

Home Selling Tips That Get The Job Done

 Real Estate Investing  Comments Off on Home Selling Tips That Get The Job Done
Dec 252018
 

When selling real estate, there are many things to face and overcome. Be fearless during the process and know your stuff so that you can have an easier time at it. This article provides some helpful tips to those selling in today’s tough real estate climate. Read on to arm yourself and maximize your profits.

The day-to-day tasks of keeping your home looking neat and tidy might seem like too much trouble for too little return. Neglecting these tasks for too long will lead to a huge amount of work before a house can be sold.

The cause is the asking price. Attract buyers with a lower price that also satisfies you.

It’s the cost! In order to facilitate the sale of your home, it is important to make your asking price reasonable for the area in which you have your home in order to bring in interested buyers.

Entice potential buyers by adding energy-efficient touches to your home. Put in energy star rated appliances and other environmental friendly items. People will love to know they are being ‘green’ and also saving money on energy bills without having to make the investment in these items themselves.

When you put your home up for sale, offer it at a reasonable price. Look at other homes in the same area and set a price that corresponds to the average. If you price it too high, you might have to lower it.

Empty your home out as much as possible, even if you’re still living there. Potential buyers like to envision themselves living in a home in which they’re interested. The more open and uncluttered your rooms are, the easier it will be for them to do this, and the easier it will be for you to pack when it’s time to move.

Energy-efficient items can be an attractive enticement for many buyers. Additions such as LED bulbs, outdoor solar lights, energy monitors, and Energy Star certified appliances can all appeal to buyers who would otherwise have to purchase such items themselves.

When selling your home, you need to act in part as an information hub. Someone will always want answers about something. From people who have worked on your home to various aspects of the neighborhood, make sure you know a lot about the home before you attempt to sell it. This allows prospective buyers to appreciate the fact that you took an active role in the upkeep of your home.

Often the housing market goes by the seasons. Decorating your home to complement the fall season can make your home seem welcoming of potential buyers. During the autumn months, you should keep the yard well maintained. Ensure the leaves are raked and disposed of.

The real estate market is one that is always unstable and is constantly changing, so it can be a difficult task for a novice as well as a professional. However, the tips here can give you a starting point if you’re new, or they can up your game a notch if you’re an experienced seller.

Making inexpensive upgrades to your kitchen can improve your property value and increase the appeal to buyers. Consider switching out just one appliance to become a focus piece and update the look. Putting in a wood block in the middle as an island and then hanging storage above it is a great addition to any kitchen. Switching out cabinets is rather costly, so consider painting them to provide a fresh look.

Make Selling A House Easier With These Tips

 Real Estate Investing  Comments Off on Make Selling A House Easier With These Tips
Dec 122018
 

When selling real estate, you’ll discover lots of obstacles to face and overcome. On one hand, you should be assertive and confident in your decisions. On the other hand, even the slightest bit of misinformation can throw your entire approach off track. If you’re selling property, you should always be open to new tips and techniques, and the following paragraphs have some ideas you should think about.

The mere effort that it takes to upkeep the painting, landscaping, and repairs in an old home can be very frustrating for any homeowner. However, as you let these tasks fall by the wayside, they begin to pile up on you. Before you know it, you’re left with a home that nobody wants to buy.

It is highly likely that the obstacle is your listing price. To bring in buyers, you must put up your house for an amount that everyone can be satisfied with.

You are sure to find large returns in the appeal and the value of your home by making small kitchen updates. For instance, you could replace an old ugly appliance with a new, modern focal piece. Other common kitchen upgrades include: installing a large wood block island in the center of the room, and adding hanging storage. Painting your cabinets is an inexpensive upgrade that will make as significant a change as replacing them would.

An updated or remodeled kitchen is very appealing to potential buyers, and can increase the value of your home. For example, a replacement upgrade appliance can serve as a focus piece while updating the overall look. Islands and hanging storage areas are wonderful and popular upgrades you can do to your kitchen. Instead of changing out old kitchen cabinets, consider giving them a fresh coat of paint.

Seasons influence the housing market in certain areas. Decorating your home to complement the fall season can make your home seem welcoming of potential buyers. Keep the fallen leaves cleaned out of your yard; this will be sure to help the late season buyers feel inclined to make an offer.

A good bidding war might really be your ticket to a great selling price. Select a sale price for your home that is competitively priced for your neighborhood, rather than even a few thousand dollars higher than other comparable properties in your neighborhood. This will get more interested buyers coming to your home. Having bidders fighting over your home can really drive the price up.

Keep records on hand to answer any questions a potential buyer may have. Keep records of the companies and professionals who have worked on the house, complete with details of the jobs performed. The potential buyer will get a better idea of what was done to the house, as well as the quality of work.

Add perks and bonuses to your real estate listing. Similar to offers that throw in a free major appliance with a new home, these offers can really do the trick. People generally love a great deal, or to get something for nothing, so adding these big ticket appliances into the sale of you home can help attract buyers looking for a great deal. Consider what products are currently in high demand on the market, and throw them in with the house. This will greatly influence your success rate.

The real estate market is one that is always unstable and is constantly changing, so it can be a difficult task for a novice as well as a professional. The tips in this article will give you a one-up on the others in the market, and help you have that extra selling boost.

From Listing To Sold: Advice That Will Sell Your Home

 Real Estate Investing  Comments Off on From Listing To Sold: Advice That Will Sell Your Home
Dec 042018
 

Real estate can always be overwhelming, but it’s particularly challenging when you’re selling your own home. It may be even more difficult if you are inexperienced, or don’t understand what is entailed in the process. You must know what you are doing throughout the selling process. This article has suggestions and tips that will help you learn how to go through the process of selling real estate as smoothly as possible.

A lot of people are frustrated by small, but ongoing maintenance costs, like painting, plumbing, and landscaping. However, neglecting the maintenance of a home can result in delays in closing on a home’s sale if a buyer insists that certain tasks be performed before closing, and it can also negatively impact the sale price a buyer pays for a home because buyers will be calculating how much they will have to spend on painting or repairing leaky faucets.

Always have your air conditioner and heater serviced before placing your property on the market. Buyers will shy away from a home with a damaged AC unit.

When selling a home, try to empty out the home as much as you possibly can, even if you are still living in the home. New buyers have to be able to imagine themselves there, and cleaning up not only makes that easier for them, but gives you less to pack later.

Add some extras into the sale of your home, to make it appear more appealing, and a better deal to potential buyers. Who hasn’t noticed those ads that offer free washers and dryers with purchase of a new home? This is one less thing the buyers will have to worry about when moving into the home. Evaluate what’s hot with buyers, and then add what you can afford into your closing deal. You can find a much better success rate through this.

An inviting home will make your buyers feel more welcome. If your home feels inviting to potential buyers, they’re more likely to look at it when you’re showing it.

If you plan to list a property within the next few months, you should employ a variety of marketing channels to boost your visibility. Look on the internet, in newspapers, or go see an agent to find tools to help you reach out to the buyers in your area to sell a property you own. The idea is to sell in a timely fashion and for a good price, so considering multiple avenues for outreach to local area buyers is in your best interest.

Making small changes to your kitchen could make your home more attractive and valuable. For example, a replacement upgrade appliance can serve as a focus piece while updating the overall look. Other common kitchen upgrades include: installing a large wood block island in the center of the room, and adding hanging storage. It’s quite expensive to install new kitchen cabinets, but you can update them with a lick of paint.

Don’t paint the interior colors that are your personal favorites. You should instead choose traditional, neutral color schemes, such as off-white, eggshell, or taupe. One of the best methods of communicating a new home’s appeal to potential buyers is to apply a new coat of paint.

A general rule for reaching a quick sale is to research the most reasonable price of a comparable home nearby, and then set your home’s price about ten percent under that. Buyers will be ecstatic because of the home’s low selling price, and they’ll be extremely curious to look at the home.

Real Estate

An inviting house tends to be welcoming to someone that is seeking to buy. If your home feels inviting to potential buyers, they’re more likely to look at it when you’re showing it.

Once you understand the selling process of real estate, even when it is your own home, will be a lot easier. Knowing how to simply go through the motions in proper order is a big help. Take the tips and advice here to help make your real estate sale a smooth, profitable one.

Tips To Remember When You Are Selling In The Real Estate Market

 Real Estate Investing  Comments Off on Tips To Remember When You Are Selling In The Real Estate Market
Nov 242018
 

It is true that you get back what you put into your real estate selling efforts. The sellers who receive the best returns on their investments, are the ones who are the most knowledgeable. The following pieces of advice will help you get the most from selling your property.

It can be a nuisance at times to attend to those little odd jobs around the house, such as minor repairs or touch-up painting. However, as you let these tasks fall by the wayside, they begin to pile up on you. Before you know it, you’re left with a home that nobody wants to buy.

The season greatly affects the housing market in many locations of the country. Fall decorations can make your home appear more welcoming to prospective buyers. Rake leaves when they fall in order to make the home look well kept and more aesthetically pleasing to potential buyers.

Homeowners can find repair efforts, such as keeping up with landscaping and painting a hassle. If you do not do these things early, you will have to get a lot of work done before you sell your home.

Sometimes when you have multiple buyers bidding on your property, you can make more money on your home. Setting a competitive listing price is important. Potential buyers want to buy a home that is priced at a fair rate, and competitively pricing a home is a great way to do that. You may get a higher price than what you were asking for if a bidding war begins.

Try to time your sale so that you close the deal before moving to your new house. For most people, juggling two house payments is not possible. Give yourself enough time to show the house and find the right buyer.

Education is the key to making the most profit when you decide to sell a piece of property. This article was the perfect starting point, but you should never stop looking for opportunities to keep learning. You’ll be able to find tips and tricks which will put you above your competition and get your property sold first!

That’s the price. Make up a reasonable price that everyone can be happy and comfortable with.

Tips, Tricks, And Advice For Selling Your Home

 Real Estate Investing  Comments Off on Tips, Tricks, And Advice For Selling Your Home
Nov 212018
 

When selling real estate, you generally reap what you sow, what you get will be a result of how much you actually put into the process. Well-informed sellers are the sellers who make big profits. This guide is full of strategies and tips that will surely keep you informed as a real estate seller.

It’s the cost! You must work towards a transaction that is fair for both sides, and that includes a price that accurately reflects the current market and your home’s specific value.

If you plan to list your home for sale, it doesn’t hurt to add a few energy-efficient upgrades to communicate value to potential buyers. If you buy energy-saving items like a power meter, motion detecting lights, Energy Star-certified items, and LED bulbs, you might be able to lure in buyers with the promise of significant energy savings over time.

Many homeowners find themselves becoming overwhelmed by the simple aspects of upkeep, such as yard work, plumbing repairs, and painting, among others. However, if these jobs are neglected, they will combine into an enormous amount of work that will have to be done before a home can be sold.

Take advantage of getting ready to sell your house by sorting through your belongings and getting rid of those you don’t really want, before you actually put your house on the market. Potential buyers like to envision themselves living in a home in which they’re interested. The more open and uncluttered your rooms are, the easier it will be for them to do this, and the easier it will be for you to pack when it’s time to move.

Prior to listing your house for sale, ensure that the air conditioner and heater are working well by getting them serviced. Usually, if buyers think they may end up having to sink a lot of money into air conditioning or heater repairs, they may think twice about making an offer on your home.

Real Estate

As you market your home, endeavor to reduce the amount of stuff inside, even if you have yet to move. You’ll have less to pack at moving time, and buyers will be able to more easily visualize your house as their new home.

To get the most from your money when you are ready to sell your real estate, you must be educated. Don’t stop reading about real estate after you have finished this one article. Any motivated seller can learn enough about real estate and maximize their profit.

Sell Your Home Quickly And Easily With These Tips

 Real Estate Investing  Comments Off on Sell Your Home Quickly And Easily With These Tips
Sep 072018
 

It can be stressful or confusing to try to sell your home. There’s a lot of factors you need to consider. Figuring out how to price your home, what inspections are necessary, and what is needed in legal paperwork is difficult and intimidating! Read this article to help clear up some of your confusion so that you can make better decisions.

Thoroughly cleaning both the outside and inside of your windows is a great way to make your house feel new and fresh. Clean windows will make the house brighter, which makes the house look newer. When there’s a sparkle in your windows, it makes the house look like it’s well maintained and attracts buyers that much more.

When you can, have your old house sold before you move to the new one. Paying for two houses can be a huge burden you might not be able to handle. Try giving yourself enough time for showing your home and finding the best buyer for your house.

This would be the cost of it. You have to bring in the buyers by putting it up for a price that all parties will be happy with.

Interior paint jobs preceding a sale should not necessarily reflect your own personality. It’s best to work with neutral and traditional colors, such as whites, off-whites, eggshell, or taupe. A fresh coat of paint is one of the most effective ways to communicate the appeal of a new home to prospective buyers.

Do you want to unload your home fast? A good way to generate interest is to price the home below the cheapest comparable property in your area. Set it around 10% below that. Potential buyers who want to move into the area will be enthusiastic about the price, and will be eager to check out your home.

If prospective buyers will viewing your home, you should take measures to make the house itself appear generic and universally appealing. You can do this by just simply getting rid of family pictures and personal momentos. Buyers need to be able to see themselves in the home, and your personality may block this vision. Also, pick up as much as you can, and de-clutter things. The home needs to be as open and spacious as possible.

Making small changes to your kitchen could make your home more attractive and valuable. Get one new appliance to be the focus point of the updated look. Wooden islands and hanging storage are popular choices for kitchen upgrades. It’s expensive to change cabinetry, so try repainting them for a new look.

Clear out clutter to make your home more appealing to potential buyers. Do not place too many items in your closets and dust them thoroughly. The cabinets in the kitchen must also be clean, but you may want to add some gourmet foods and specialty items to dress them up a bit.

It is rare to find anything easy about selling real estate. The status of the market can also highly influence this. There are lots of factors and tasks involved in the process of selling a house. However, now that you have these handy hints under your belt, you should be better informed and less stressed about the process.

Simple Real Estate Selling Tips For All

 Real Estate Investing  Comments Off on Simple Real Estate Selling Tips For All
Sep 062018
 

It isn’t always easy to figure out how you should sell a property in the current real estate market. Instead of just putting your house on the market and hoping for the best, check out these excellent tips for real estate sellers. Just a few moments will help you tremendously.

Add some energy efficient things to your home as soon as you realize you are going to list it for sale. By adding items like energy efficiant lights and Energy Star rated appliances to your home, you are attracting potential buyers with the promise of energy savings.

You should always maintain a list of facts that prospective buyers may want to know about your home. If you have remodeled or made major improvements in your home, you should be able to provide names and numbers of the contractor. Giving the buyer access to this information will enable them to learn about the level of care that you put into the house while it was yours.

It’s too expensive for the local market. Make up a reasonable price that everyone can be happy and comfortable with.

Bidding War

Try to do all you can to create the environment that will lead to a bidding war. If your listing price can compete with the other home prices in your area, it’s likely you’ll draw in many more prospective buyers. If you can get buyers to engage in a bidding war, you’ll probably sell your home for a much higher price.

Let your home have an up-to-date feeling of freshness by cleaning the windows, both on the inside and the outside too. The natural sunlight really opens up dark spaces, and clean windows can hide the fact that the actual hardware may be a little outdated. Clean, sparkling windows will make a huge difference in how a buyer views a property.

When preparing your home for the market, you might want to consider adding some energy efficient features. A lot of people can become quite interested in buying your home when you install things like motion lights that are solar-powered, LED bulbs, and an energy monitor.

If you want to sell your home as fast as possible, then it is a good idea to price your home at 10 percent less than the cheapest comparable home in your area. Potential buyers who want to move into the area will be enthusiastic about the price, and will be eager to check out your home.

Select your agent with care before selling your home. You should know that your agent is experienced if you wan to buy or sell any real estate. Agents with terrific reputations can ease the process significantly and explain all relevant details in a thorough manner.

Now that you’ve spent a few minutes of your busy day reading about how you can properly sell your home in any market, the next step is to obviously put these tips to work for you via action. It’s not always going to be easy to sell a home, but using these tips will help to simplify the process.

A bidding war, though a little intimidating, is an ideal position for you, as the seller. Setting a listing price that is competitive for the neighborhood in which the home is, will likely bring many interested buyers to your home. If you can get buyers to engage in a bidding war, you’ll probably sell your home for a much higher price.